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BNI traffic lights – rating system

The BNI traffic lights system is a way to quantify each group members contribution to the group. With Southend BNI being the top BNI chapter in the whole of Essex (#1) it suggests that our BNI traffic lights scores would be the best. Here’s an explanation of how... read more

7 Content Marketing Poop Scoops

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question... read more

Remarketing Lists for Search Ads: 4 Smart Strategies

Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now. RLSAs are really flexible. As a feature it opens up a lot of potential strategies. This article will look at some smart strategies evolving for different... read more