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This is the true purpose of content marketing

This is the first in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince Convert and our Social Pros podcast. (here’s a post I wrote about their nifty... read more

Conquering Content Marketing, Step 5: Measurement

Previously, on British Outfitters… Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into her work email to steal ideas for an upcoming marketing campaign. The new campaign, aimed at... read more

2014 search marketing interview with Danny Sullivan

Marketing Pilgrim’s Gareth Davies asked search marketing legend Danny Sullivan the ten most pressing questions for any search marketer… #1 Google: Gareth: Danny, in the last 2 years it appears to some that Google’s Algorithm may favour a larger brand over a smaller... read more