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You Are Not the Star of Your Content Marketing

I talk a lot about the principle of “Marketing Sideways” – content marketing that is inherently useful (a Youtility) but is NOT about your products and services per se. This type of content marketing transcends the transaction, and creates awareness for your brand at... read more

UK businesses ‘want new EU deal’

31 August 2014 Last updated at 14:58 Most firms believe leaving the EU would damage the UK’s business prospects Most British businesses want the UK to renegotiate its relationship with the EU, according to a British Chambers of Commerce (BCC) survey. The lobby... read more

Southend BNI: You can refer me with confidence because…

Southend BNI is lucky enough to have the stunning Kevin Vorley as Chapter Director. With the help of his team he has done a fantastic job of moving Southend BNI forward. one of his ideas is the very popular Fun Friday Theme. This involves doing something special for... read more

7 Sins of Social Media Marketing

This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms like Twitter,... read more