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8 New B2B Video Content Marketing Trends

The “play” button is the most compelling action on the web. This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. While it’s... read more

Search Engine Marketing Checklist for Hotel Marketers

There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: Search engines  Comparison websites  Hotel booking engine websites  Hotel chain/brand websites  Unless a hotel booking engine website has a... read more

How to Create a Content Marketing Strategy

Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content... read more

10 Job Openings in Marketing, Media and More

Are you on the job hunt? The Mashable Job Board is the ideal place to search for your next big move. More than 3,000 employers in tech and digital have posted on our board, and they’re looking to fill positions from Mashable’s community. Each week, we... read more