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3 Marketing Metrics for Savvy Content Marketers

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that... read more

UK business vote on EU ‘up for grabs’

Image copyright PA The business vote on whether to remain in the European Union is “still up for grabs”, the British Chambers of Commerce has said. Of 2,000 business people it surveyed, 63% said they would vote to stay in the EU if asked now, with 27%... read more

6 Steps to Monetize Your Content Marketing

Tweetable Moments Pick the media channel that makes the most sense for your organization and build an audience with that over time. JoePulizziTweet This Content Strategy From ‘The Godfather’ Joe Pulizzi, Founder of the Content Marketing Institute, is known as The... read more