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3 Marketing Metrics for Savvy Content Marketers

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that... read more

UK business vote on EU ‘up for grabs’

Image copyright PA The business vote on whether to remain in the European Union is “still up for grabs”, the British Chambers of Commerce has said. Of 2,000 business people it surveyed, 63% said they would vote to stay in the EU if asked now, with 27%... read more

6 Steps to Monetize Your Content Marketing

Tweetable Moments Pick the media channel that makes the most sense for your organization and build an audience with that over time. JoePulizziTweet This Content Strategy From ‘The Godfather’ Joe Pulizzi, Founder of the Content Marketing Institute, is known as The... read more

How To Do Content Marketing Metrics Wrong

Image via BigStockPhoto.com We’re officially out of the frying pan, and into the fire. With alarming speed we’ve gone from companies not understanding the merits of content marketing at all, to a place where 70% of B2B marketers and 69% of B2C marketers say they will... read more

How to Free Your Brain from Marketing Burnout

Image via BigStockPhoto.com Something has to give, or your brain will collapse. Marketers have a lot tugging at their attention, especially social media marketers. You’re constantly having to check Twitter feeds, respond to comments, monitor customer engagement, and... read more

Should Your Marketing Strategy Include PR?

PR! It’s powerful. It’s magical. It’s mandatory. For everyone. But wait—is it? No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have—not for every business at every stage. For some very young companies, it can be a waste of money.... read more

Why Content Marketing Hubs Need Social Media Spokes

Tweetable Moments If you’re building your business counting on a grand slam, you’re probably going to fail. ArnieKTweet This Simplifying Content Marketing Arnie Kuenn is the CEO of Vertical Measures, a search, social, and content marketing agency that helps clients... read more