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3 Marketing Metrics for Savvy Content Marketers

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that... read more

6 Steps to Monetize Your Content Marketing

Tweetable Moments Pick the media channel that makes the most sense for your organization and build an audience with that over time. JoePulizziTweet This Content Strategy From ‘The Godfather’ Joe Pulizzi, Founder of the Content Marketing Institute, is known as The... read more

How To Do Content Marketing Metrics Wrong

Image via BigStockPhoto.com We’re officially out of the frying pan, and into the fire. With alarming speed we’ve gone from companies not understanding the merits of content marketing at all, to a place where 70% of B2B marketers and 69% of B2C marketers say they will... read more