Search Engine Optimisation or SEO is the process of getting your business found when potential customers search online.
Whether you want to be seen Globally, Nationally or Locally.
On PC, laptop, tablet or mobile phone.
Using search engines like Google and Bing.
Or social media platforms like Facebook, YouTube, Google+, Twitter, LinkedIn, Pinterest and Foursquare.
Through industry directories or local listing directories.
- Social Media Pages
- Directory Listings
- Links on other Websites
If no one can find you when they search online, how can you use this endless opportunity to get more customers?
The trouble is that there are thousands of spammers and scammers out there offering search engine optimisation. They email and telephone making big promises and, in some cases, they will actually get a website onto the front page of Google for a worthwhile term. But there are also horror stories about how, a few weeks later, that website crashes and burns to the point that it won’t even show up if you type it in by name.
It’s vital to find trusted local suppliers that you can meet face to face and who come with recommendations of successful rankings achieved both for themselves and other businesses. You need to be able to get proper confirmation of this.
That’s the aim of Local Marketing Mix – a group of trusted professionals whose goal is the success of your business, rather than just their own bottom line.